At its roots, RACINNE was born from the universal and profound truth that true beauty springs forth from within. At RACINNE, beauty is understood as the blossoming of an inner-identity, the release of how a person feels from the inside-out, not simply about how a person looks from the outside-in. In its most captivating state, beauty is open and honest. It does not hide and it does not boast. True beauty simply is. Years ago, a group of visionaries, together with a group of scientists, came to a profound understanding and appreciation of these truths, and upon that foundation, brought RACINNE into the world.
RACINNE also views growth as being a vital aspect to beauty. To RACINNE, true beauty brings forth growth and growth in turn gives life to beauty. Seen this way, beauty is never stagnant but ever-flowing and always changing. With this perspective, RACINNE has strategically put itself at the forefront of biotechnology in the cosmetics industry by partnering with world-leading Korean laboratories and utilizing 7 years of research and development into state-of-the-art beauty technology. Like a seedling that has taken root and sprouted out from fertile soil, RACINNE stands as a young and vibrant cosmetics brand with limitless potential.
Above all else, RACINNE believes that the source of all beauty is life. Simply put, a person’s body and their skin must be healthy in order for that person to look and feel beautiful. With this conviction, RACINNE offers products that contain the most advanced active ingredients and cutting-edge technology in order to deliver the highest level of efficacy to its users. In this sense, RACINNE is more than just about cosmetics. RACINNE is about living beautifully.”